“The lack of a minimalist stylish men's bracelet”, is how Danny de Keizer describes his motivation to start the brand ARMBND. The Rotterdam entrepreneur is the founder of this company. As a graduated industrial designer, he brought the necessary baggage with him. He worked for several companies for a number of years and now has his own design agency 'StudioDiverse' under his wing.

He has used the experience he has gained in the field of product development, packaging design, web design and graphic design to make ARMBND a success.

Quality, authenticity, diversity and reliability are central to the brand. Various types of bracelets are made from high-quality materials and in a traditional way.

His collection now consists of three types of bracelets that are available in different colors. And that is important according to the ARMBND founder. “Every person has a unique identity that is expressed through a personal choice of clothing and a keen eye for detail.

ARMBND is part of that as a clothing accessory. A black sweater simply requires a different type of bracelet than a white shirt. We understand that and that is why we offer a wide collection that meets the needs of the unique individual.”

According to De Keizer, it is important that people translate their own special ideas and inspirations into concrete plans. For him too, entrepreneurship was a big step, but the feedback from friends and family, combined with trial and error, contributed to the current formula for success.

As an entrepreneur, he continues to think ahead. Standing still means going backwards for him. That is why he will always be found at the drawing board, so that the collection is exposed to new designs. “I listen to the ARMBND community and everyone who wants to share a welcome opinion with me, so that I can continue to innovate. It keeps the spirit young and ensures that I can continue to surprise everyone.”